When you make a change based on a complaint or a suggestion, tell them you made changes. This gets them to feel like they are in control. This will encourage them start to emotionally take ownership of your brand and what it stands for.
CALL TO ACTION
- Identify one thing that you improved in your business based on customer feedback. (If you cannot identify one thing you’ve improve by listening to your customers, you’re not listening hard enough.)
- Find a way to communicate that you’ve made this change. Email is a good way. If you’re able to pin point who all suggested this improvement, find a way to recognize and thank them.