Table of Contents

The follow are essays on how to build customer loyalty to cut down on attrition, increase referral business and grow repeat sales as well as improve your professional & personal relationships.

• People Skills Are Not Enough
• Ignoring Relationships Is Dangerous
• Consolidate Your Contacts
• Who Do I Want A Strong Relationship With In 2 or 3 Years?
• Make A List: What Can You Give To Cause People To Recognize & Remember You?
• Write Thank You Cards
• Wish People Happy Birthday
• Educate People
• Inspire & Motivate People
• Lend Your Talents & Resources
• Help Them Look Good
• Invite People To Events
• Proactively Solve Problems
• Solicit Complaints Regularly
• Walk Into The Lion’s Den & Apologize
• Show Changes You’ve Made
• Setup Systems That Alert You When Communication Stops Happening
• Schedule Time