Now that you’ve got a list of people you want to develop better relationships with, it’s time to figure out how you’re going to do it.
The best strategy for doing this was given to me by Rod Weckworth: “Give something that will cause them to recognize & remember you.” Rod Weckworth is a man who helped grow Rex Moore Electrical Contractors & Engineers from a 3-man operation into a $100 million per year industry titan without doing traditional marketing. He used the power of relationships to retain employees, win new clients, get contractors to tell him about new projects as soon as they aware of them, etc.
The funny thing is that if you look at most companies, they try to do this with meaningless promotional items such as pens & mugs and they almost always fall short. The key is to give something that will be valuable to the person you’re trying to build a relationship with.
CALL TO ACTION
Your next action item is to make a list of what you & your company can give to your friends, family, employees, employers, clients, etc… that will cause them to recognize & remember you.
Below are some ideas that work and we’ll expand on each in the lessons that follow:
- Writing thank you cards
- Remember birthdays
- Educate people
- Inspire & motivate them
- Lend your talents & resources
- Connect people
- Help them look good
- Be interested
- Invite people to events
In your list, be sure to be specific. If you think lending your talents & resources might be a good idea for you, make you list out what your talents and resources are and which of them might be useful to others.
If you want to educate people, list out the topics you might educate people about and exactly you might do it, such as blogging, hosting webinars, public speaking, online courses, live classes, etc.
Being specific will force you to take inventory of the resources you have available to you and I’m sure it’s more than you realize. In the next lessons, we’re going to explore the ideas listed above and I’ll offer you specific tips & tricks to doing them easily.
Next Lesson: Write thank you cards
You must log in to post a comment.